This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.



TargetAudience helps you to address your website audience more precisely. By adding a “utm_content” parameter you can change the visual behaviour of your website to better address visitors who came from different places.

After configuring the plugin in the settings you can use a shortcode for displaying the name of your audience. For example place the shortcode:

[audience default="Webdesigner" alternative="1"]

on your page. By default “Webdesigner” is displayed.

But if you append an “utm_content” parameter like “?utm_content=1” in the address bar, the shortcode will display the first alternative of your set audience with ID 1 (maybe “Online-Marketers”).


  1. Upload targetaudience to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Configure the plugin in the settings by adding audiences
  4. Place the shortcode on your page
  5. Control the output by adding the equivalent “utm_content” to the address bar


What is needed for setting up the plugin?

No coding is needed for setting up the plugin. Just follow the screen instructions.


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Contributors & Developers

“TargetAudience” is open source software. The following people have contributed to this plugin.


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  • Initial release